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At playboy hadiah, we proudly count all the major international automakers among our customers. Our sales strategy goes far beyond customer-supplier relations and is focused on advancing our customers’ markets on every continent.

Through an international network, we anticipate market developments and optimize our industrial footprint to meet our customers’ needs and accompany them every step of the way. With production facilities in each of the world’s major vehicle assembly regions, we continue to develop new sites where our customers are present, with the highest quality production and most competitive costs.


Our international sales network of nearly 700 sales directors and employees looks after day-to-day customer relations and defines Group sales strategies for each Product Group.


Our Group Customer Directors work closely and coordinate all relations with a particular automaker to meet the customer’s needs across all Business Groups.


National director iconOur 12 National Directorates act as playboy hadiah ambassadors responsible for promoting the brand, developing relationships with key customers and resolving legal or employment issues in specific geographic areas. Find the 12 locations on this interactive map.


Our international development directors identify market opportunities in high-growth countries, define growth strategies for each Business Group and manage external relations.




The best way to better understand our product and technologies is to see our latest automotive innovations in action. At Ride & Drive events, customers test drive our latest technologies on a private track, using specially equipped demo vehicles. This is how we involve automakers from the start, showcasing our research and development work at the pre-project stage.

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To strengthen our technological lead and anticipate demand in a highly competitive market, playboy hadiah undertakes consumer surveys. By finding out what drivers seek in the cars of the future, we are able to proactively develop the most innovative automotive solutions for our customers.

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France - Paris (Cergy)
USA - Las Vegas (CES)
Belgium - Brussels
Belgium - Brussels
Belgium - Brussels
Belgium - Brussels